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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/13182
DC FieldValueLanguage
dc.contributor.authorKrishnan, Rishikesha T-
dc.date.accessioned2020-07-09T15:05:09Z-
dc.date.available2020-07-09T15:05:09Z-
dc.date.issued2013-11-14-
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/13182-
dc.descriptionThe Hindu Business Line, 14-11-2013-
dc.description.abstractThe big markets of tomorrow are located in large developing economies like India. Customers in these economies, whether businesses or consumers, are resource-constrained and, hence, affordability is an important criterion for product success. Companies addressing these markets have no option but to reduce the upfront costs of development as well as the direct cost involved in the production and delivery of products. A paradigm of frugal innovation has emerged to guide this process. Read more at: https://www.thehindubusinessline.com/news/variety/the-five-myths-of-frugal-innovation/article23029123.ece-
dc.language.isoen_US-
dc.publisherTHG Publishing Pvt. Ltd.-
dc.subjectInnovation-
dc.subjectFrugal innovation-
dc.titleThe five myths of frugal innovation-
dc.typeMagazine and Newspaper Article-
dc.identifier.urlhttps://www.thehindubusinessline.com/news/variety/the-five-myths-of-frugal-innovation/article23029123.ece-
dc.journal.nameThe Hindu Business Line-
Appears in Collections:2010-2019
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