Getting value out of innovation

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/13139

DC Field	Value	Language
dc.contributor.author	Krishnan, Rishikesha T
dc.date.accessioned	2020-07-09T15:04:46Z	-
dc.date.available	2020-07-09T15:04:46Z	-
dc.date.issued	2013-05-09
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/13139	-
dc.description	The Hindu Business Line, 09-05-2013
dc.description.abstract	Getting value out of innovation may require more thought than the activity of innovation itselfWhen successfully supported by branding and advertising, an innovation can become synonymous with the category itself. Innovation in products, consumer experience and business models can drive growth and profitability. Yet, often this potential is belied because the company fails to capture the value of its innovation. Instead, the value is captured by others in the value chain or by imitators who never made the effort to invest in innovation in the first place. Read more at: https://www.thehindubusinessline.com/news/variety/getting-value-out-of-innovation/article23099834.ece
dc.language.iso	en_US
dc.publisher	THG Publishing Pvt. Ltd.
dc.subject	Innovation
dc.title	Getting value out of innovation
dc.type	Magazine and Newspaper Article
dc.identifier.url	https://www.thehindubusinessline.com/news/variety/getting-value-out-of-innovation/article23099834.ece
dc.journal.name	The Hindu Business Line
Appears in Collections:	2010-2019

Check