Loyalty in an emerging market

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12937

DC Field	Value	Language
dc.contributor.author	Kumar, S Ramesh
dc.contributor.author	Swaminathan, S
dc.date.accessioned	2020-07-03T14:42:17Z	-
dc.date.available	2020-07-03T14:42:17Z	-
dc.date.issued	2010-09-09
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/12937	-
dc.description	The Hindu Business Line, 09-09-2010
dc.description.abstract	The challenge most retailers face is to increase ‘share-of-spends' amongst consumers across retail formats in India. A recent study released by the BMI India Retail Report for the third quarter of 2010, forecasts that total retail sales will grow from $353 billion in 2010 to $543.2 billion by 2014. The increase in retail sales growth can be attributed to increasing personal wealth, an apparent trend amongst consumers towards increasing personal consumption expenditure and improved retail infrastructure in the country. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Loyalty-in-an-emerging-market/article20017546.ece
dc.language.iso	en_US
dc.publisher	THG Publishing Pvt. Ltd.
dc.subject	Customer loyalty
dc.subject	Marketing management
dc.subject	Consumer behaviour
dc.title	Loyalty in an emerging market
dc.type	Magazine and Newspaper Article
dc.identifier.url	https://www.thehindubusinessline.com/todays-paper/tp-brandline/Loyalty-in-an-emerging-market/article20017546.ece
dc.journal.name	The Hindu Business Line
Appears in Collections:	2010-2019

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