Looking at the value of perception

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12907

DC Field	Value	Language
dc.contributor.author	Kumar, S Ramesh
dc.date.accessioned	2020-07-02T14:50:52Z	-
dc.date.available	2020-07-02T14:50:52Z	-
dc.date.issued	2010-08-20
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/12907	-
dc.description	The Economic Times, 20-08-2010
dc.description.abstract	Value perception in a market like India needs to be analysed taking into consideration product categories and brands that have been part of the context for quite some time. If Fevistick and Ujala blue or Rasna concentrate soft drink are considered in the respective categories, consumers may probably perceive product delivery form has been instrumental in the success of these brands. Read more at: https://economictimes.indiatimes.com/industry/cons-products/fmcg/looking-at-the-value-of-perception/articleshow/6350670.cms?from=mdr
dc.language.iso	en_US
dc.publisher	Bennett, Coleman & Co. Ltd.
dc.subject	Marketing management
dc.subject	Value perception
dc.title	Looking at the value of perception
dc.type	Magazine and Newspaper Article
dc.identifier.url	https://economictimes.indiatimes.com/industry/cons-products/fmcg/looking-at-the-value-of-perception/articleshow/6350670.cms?from=mdr
dc.journal.name	The Economic Times
Appears in Collections:	2010-2019

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