Brands and consumer choices: Scenarios in brand management.

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12900

DC Field	Value	Language
dc.contributor.author	Kumar, S Ramesh
dc.date.accessioned	2020-07-02T14:50:52Z	-
dc.date.available	2020-07-02T14:50:52Z	-
dc.date.issued	2010-06-18
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/12900	-
dc.description	The Economic Times,18-06-2010
dc.description.abstract	While going around a departmental store, I found a branded traditional snack (marked as ‘low fat”) in one of the shelves. Enquiries with the sales person in the vicinity revealed that such snacks had a specific segment of consumers (not large in number) who repeatedly bought the brand and the category. Read more at: https://economictimes.indiatimes.com/news/company/corporate-trends/brands-and-consumer-choices/articleshow/6060912.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
dc.language.iso	en_US
dc.publisher	Bennett, Coleman & Co. Ltd.
dc.subject	Marketing management
dc.subject	Branding
dc.subject	Brand management
dc.title	Brands and consumer choices: Scenarios in brand management.
dc.type	Magazine and Newspaper Article
dc.identifier.url	https://economictimes.indiatimes.com/news/company/corporate-trends/brands-and-consumer-choices/articleshow/6060912.cms
dc.journal.name	The Economic Times
Appears in Collections:	2010-2019

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