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  4. 2010-2019
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12851
DC FieldValueLanguage
dc.contributor.authorKumar, S Ramesh
dc.date.accessioned2020-06-30T15:08:44Z-
dc.date.available2020-06-30T15:08:44Z-
dc.date.issued2010-03-11
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/12851-
dc.descriptionThe Hindu Businessline, 11-03-2010
dc.description.abstractCompanies need to ensure that brands are in tune with the changing marketplace to maintain their grip…. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Creating-and-sustaining-brands/article20017328.ece
dc.languageen_US
dc.publisherKasturi & Sons
dc.subjectMarketing management
dc.subjectMarketing challenge
dc.subjectMarket strategy
dc.subjectBranding
dc.subjectBrand management
dc.titleCreating and sustaining brands
dc.typeMagazine and Newspaper Article
dc.identifier.urlhttps://www.thehindubusinessline.com/todays-paper/tp-brandline/Creating-and-sustaining-brands/article20017328.ece
dc.journal.nameThe Hindu Businessline
Appears in Collections:2010-2019
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