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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12773
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dc.contributor.authorKumar, S Ramesh
dc.date.accessioned2020-06-29T15:15:24Z-
dc.date.available2020-06-29T15:15:24Z-
dc.date.issued2010
dc.identifier.isbn8131722368
dc.identifier.isbn9788131722367
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/12773-
dc.description.abstractIndia is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings an
dc.publisherPearson Publishers
dc.subjectConsumer behaviour
dc.subjectConsumer behavior
dc.subjectMarketing management
dc.subjectConsumer research
dc.subjectBranding
dc.titleConsumer behavior and branding: concepts, cases and readings
dc.typeBook
dc.pages612p.
Appears in Collections:2010-2019
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