Brand management: the Indian context

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12390

DC Field	Value	Language
dc.contributor.author	Moorthi, Y L R
dc.date.accessioned	2020-06-15T14:18:16Z	-
dc.date.available	2020-06-15T14:18:16Z	-
dc.date.issued	2003
dc.identifier.isbn	8125914277
dc.identifier.isbn	9788125914273
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/12390	-
dc.description.abstract	Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand person and brand repositioning.
dc.format.extent	23.8 x 15.5 x 0.7 cm.
dc.publisher	Vikas Publication House Pvt Ltd.
dc.subject	Marketing management
dc.subject	Branding
dc.subject	Brand management
dc.title	Brand management: the Indian context
dc.type	Book
dc.pages	184p.
Appears in Collections:	2000-2009

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