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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12229
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dc.contributor.authorKrishnan, Rishikesha T
dc.contributor.authorPrabhu, Ganesh N
dc.date.accessioned2020-06-09T14:42:27Z-
dc.date.available2020-06-09T14:42:27Z-
dc.date.issued1999
dc.identifier.issn0012-9976
dc.identifier.issn2349-8846
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/12229-
dc.description.abstractFirms in emerging markets face unique problems in new product development such as limited purchasing power, high price sensitivity, limited design skills and experience, lack of qualified vendors and inappropriate engineering resources. This article discusses these problems and suggests questions for further research
dc.publisherSameeksha Trust
dc.subjectProduct development
dc.subjectBusiness entities
dc.subjectConsumer goods industries
dc.subjectAutomobile manufacturers
dc.subjectDesign engineering
dc.subjectVendors
dc.subjectTechnology
dc.subjectProduct management
dc.subjectProduct design
dc.titleCreating successful new products: challenges for Indian industry
dc.typeJournal Article
dc.pagesM114-M120p.
dc.vol.noVol.34-
dc.issue.noIss.31-
dc.journal.nameEconomic and Political Weekly
Appears in Collections:1990-1999
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