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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12188
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dc.contributor.authorKrishnan, Rishikesha T-
dc.contributor.authorKumar, K-
dc.date.accessioned2020-05-26T03:55:10Z-
dc.date.available2020-05-26T03:55:10Z-
dc.date.issued2005-
dc.identifier.issn0973- 3167-
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/12188-
dc.description.abstractIn this paper Dr. Rishikesha T Krishnan and Dr. K Kumar of IIMB undertake the study of the specific acse of one EMC, Samsung Electronic (SEC) that appears to have progressed beyond ODM to a market leading position in certain industries. This is one of the special situatios where a single case study can be justified as a means of understanding the relevance and explanatory power of our framework-
dc.publisherSCMS Group of Educational Institutions-
dc.subjectGlobal markets-
dc.subjectElectronics industry-
dc.subjectE-commerce-
dc.titleCapturing value in global markets: the case of Samsung electronics-
dc.typeJournal Article-
dc.pages63-73p.-
dc.vol.noVol.2-
dc.issue.noIss.4-
dc.journal.nameSCMS journal of Indian management-
Appears in Collections:2000-2009
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