Dynamics and potential of new wave

Abstract

Indian firms have been successful in making an impact on the global markets when the engagement has been voluntary and not imposed by policy. This pattern of engagement with the most competitive markets of the world and display of a willingness to learn and invest in building the necessary competencies is discernible across this new genre of companies. Thus, one would argue that the commitment to engage with the most competitive markets and the concomitant willingness to learn and adapt to the requirements of demanding customers led to the success achieved by these companies in the global markets. Textbook distinctions of ‘going global’ vs. ‘going international’ are largely irrelevant in an increasingly globalizing world. The impact on competitiveness should drive the choice of activities to locate in different geographies. In addition to the traditional stimuli of opportunity exploitation and capability leverage, peer influence that is pan industry in character seems to drive Indian firms to go overseas!