Financial forecasting

Abstract

The very nature of forecasting, i.e capturing our expectation of the uncertain future, makes the task difficult. As the famous song goes ‘Que sera sera’, “what ever will be will be, the future’s not ours to see”. From an enterprise perspective, however, the fact that the future is uncertain, is no excuse to avoid business forecasting altogether. This article takes stock of the challenges of Financial Forecasting in today’s highly competitive era.