Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12131
Title: Europe: the state of the field
Authors: Nickerson, Catherine 
Planken, Brigitte 
Keywords: Communiction;Business communication;Europe
Issue Date: 2009
Publisher: Edinburgh University Press
Abstract: The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.
URI: https://repository.iimb.ac.in/handle/2074/12131
ISBN: 9780748628018
9780748631834
Appears in Collections:2000-2009 A

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