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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10735| Title: | Exploring and appropriating the penetration opportunity for Eclairs amongst adult; Cadbury, Kraft food | Authors: | Neha | Keywords: | Consumer behavior;Qualitative research | Issue Date: | 2012 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P12_077 | Abstract: | Sizing adult penetration opportunity, Uncover insights by understanding consumer behavior, Solutions and recommendations | URI: | http://repository.iimb.ac.in/handle/2074/10735 |
| Appears in Collections: | 2012 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P12_077.pdf | 2.96 MB | Adobe PDF | View/Open Request a copy |
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