Creating a framework for social media in the marketing mix for MFL brands: creation and implementation of the MFL social media framework across brands; Aditya Birla Group

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/10734

DC Field	Value	Language
dc.contributor.author	Negi, Maneesha
dc.date.accessioned	2020-02-11T08:41:15Z	-
dc.date.available	2020-02-11T08:41:15Z	-
dc.date.issued	2012
dc.identifier.uri	http://repository.iimb.ac.in/handle/2074/10734	-
dc.description.abstract	Creating a framework for Social Media in the marketing mix for MFL Brands. Creation and Implementation of the MFL social media framework across brands. Creation of metrics for the same . Guidelines and Processes for brand-level engagements. Consumer interaction and research to validate recommendation.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_P12_076
dc.subject	Marketing management
dc.subject	Marketing mix
dc.subject	Social media
dc.subject	Branding
dc.title	Creating a framework for social media in the marketing mix for MFL brands: creation and implementation of the MFL social media framework across brands; Aditya Birla Group
dc.type	Summer Project Report-PGP
dc.pages	5p.
dc.identifier.accession	E37142
Appears in Collections:	2012

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