1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 2012
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/10729
DC FieldValueLanguage
dc.contributor.authorNair, Parvathy V
dc.date.accessioned2020-02-11T08:41:14Z-
dc.date.available2020-02-11T08:41:14Z-
dc.date.issued2012
dc.identifier.urihttp://repository.iimb.ac.in/handle/2074/10729-
dc.description.abstractInternship was undertaken in the Trade Marketing & Distribution Division, Tobacco Product category of ITC Ltd – Vizag. The objective of the project was to study the Trade Marketing and Distribution practices of Godfrey Philips India and Vazir Sultan Tobacco, understand their best practices and suggest ways to replicate/ adapt the same in ITC
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_P12_071
dc.subjectMarketing management
dc.subjectTrade marketing
dc.titleUnderstanding the TM&D practices of GPI and VST wrt cigaratte category
dc.typeSummer Project Report-PGP
dc.pages8p.
dc.identifier.accessionE37164
Appears in Collections:2012
Files in This Item:
File SizeFormat 
PGP_SP_P12_071.pdf773.41 kBAdobe PDFView/Open    Request a copy
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.