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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10658| Title: | Market entry strategy - Europe; Aditya Birla Sunlife Asset Management Company Ltd | Authors: | Verma, Vijay | Keywords: | Marketing management;Market strategy | Issue Date: | 2012 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P12_143 | Abstract: | This document describes the market entry strategy for ABSLAMC in European Asset Management business with a focus on UK and Switzerland | URI: | http://repository.iimb.ac.in/handle/2074/10658 |
| Appears in Collections: | 2012 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P12_143.pdf | 1.7 MB | Adobe PDF | View/Open Request a copy |
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