Mapping of the electrical distributors (channel partners) of Schneider Electric and its competitors in the Power BU in top 20 cities in India and analysis of Schneider’s position with respect to competition; Schneider Electric

Abstract

Most of the business that Schneider Electric does is through distributors. These distributors are electrical wholesalers storing inventory, promoting and selling products to final business end-users and to intermediaries such as electricians, contractors, panel-builders, OEMs, retailers, but generally not to individual consumers. Since the quality of products manufactured need to be matched by local availability, proper service and attractive schemes to customers, the extensive network of distributors can be an extremely efficient lever in implementing Schneider’s main strategic decisions. This has a significant bearing on the company’s results especially when the whole distribution market is going through a trough as the overall economy is dull. So, through this project, the mapping of distributors has been done in the top 20 cities in India in order to gauge an idea of who the major distributors in the country are, the volumes of business done and to align the strategies of Schneider Electric with respect to its distribution.