Demand flow process; Department of Sales and Distribution in Chennai Circle for Aircel Limited

Abstract

The Indian telecom industry, which is considered to be a grand success of the policy of liberalization with a consistent growth rate of over 35% over the past decade in terms of subscribers1 , is now in the phase of revenue stagnation. It is characterised by over crowded market, fragmented industry structure, steep decline in tariffs, falling Minutes of Usage (MoU), falling Average Revenue Per User (ARPU), declining revenue growth, high network operating expense and regulatory cost. With an overall teledensity of just 76.86% (urban - 167.46%, rural – 37.52%)2 and new frontiers of growth like 3G and BWA, the industry has a long way to go.