Product development: learning from the 'Reva' experience

Abstract

The experience of designing, manufacturing and marketing 'Reva', a small budget electric car launched in a competitive market last year, offers insights into the changing environment for industrial entrepreneurship and some pointers for policy-makers. It is clear that to prompt industrial innovation, India needs to revitalise and create a network of small manufacturing companies that can produce to world standards of quality and, preferably, design components as well.