EVA: cutting to fit

Abstract

While Indian corporates have taken to EVA as a tool of value-based management, they have crafted it to suit their goals If quantifying the value-add to the customer has been the raison d’être for EVA in a services company like Infosys, Marico has customised EVA into a simplified EVA or SEVA. For the Godrej Group, EVA has been a tool to measure, motivate, manage and overhaul the mindsets of people. C K Vaidya, Executive Head, Corporate Personnel, Godrej Group; Milind Sarwate, CFO, Marico India; and S Gopalakrishnan, Co-founder and member of the Board, Infosys, spoke to S Venkatesh about the interpretation and implementation of EVA in their organisations.