Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/10056
Title: Role of regulatory focus in pay what you want pricing
Authors: Gangwani, Kishore Kumar 
Keywords: Pricing;Pricing strategy
Issue Date: 2019
Publisher: Indian Institute of Management Bangalore
Series/Report no.: DIS-IIMB-FPM-P19-09
URI: http://repository.iimb.ac.in/handle/2074/10056
Appears in Collections:2019

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