Study of promotions for a retail outlet

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/9953

DC Field	Value	Language
dc.contributor.advisor	Prakhya, Srinivas	-
dc.contributor.author	Chourasiya, Deepak
dc.contributor.author	Suresh, Thorat Nachiket
dc.date.accessioned	2017-09-15T05:12:31Z
dc.date.accessioned	2019-03-17T09:59:59Z	-
dc.date.available	2017-09-15T05:12:31Z
dc.date.available	2019-03-17T09:59:59Z	-
dc.date.issued	2008
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/9953
dc.description.abstract	The objective of many FMCG marketers is to improve the effectiveness and efficiency of their marketing expenditures. The goal is often to increase sales and/or profitability. Nowadays, it is easy to get data and associated facts due to enhancement in the new state-of-art technologies. It has become possible now to address these issues efficiently and cost-effectively. The objective of this study is to understand the promotion effectiveness and profitability of a retail outlet, using the data collected for promotions and sales. The use of SAS and SPSS software has been done to analyze the data.
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP-CCS-P8-185	-
dc.subject	Marketing management
dc.title	Study of promotions for a retail outlet
dc.type	CCS Project Report-PGP
dc.pages	60p.
dc.identifier.accession	E32942
Appears in Collections:	2008

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