Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/9487
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dc.contributor.advisorChakrabarty, Patrali
dc.contributor.authorSaxena, Ashish
dc.contributor.authorShenoy K., Mahesh.
dc.date.accessioned2017-09-06T11:11:41Z
dc.date.accessioned2019-03-18T08:51:43Z-
dc.date.available2017-09-06T11:11:41Z
dc.date.available2019-03-18T08:51:43Z-
dc.date.issued2016
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/9487
dc.description.abstractThe smartphone market has witnessed extraordinary growth in recent years. However, explosive growth has been accompanied by significant disruption. Large companies are trying to create customer pull by convincing users that mobile is the platform for continuous connectivity, whether it is personal, professional or social. Apart from the software, companies have also redefined the mobile hardware market. Today a user can choose a mobile phone based on processor speed, RAM, graphics card, cameras etc. Customers have been bombarded with options, which were the buying criteria for a computer, in the mobile space. In this report we focus on Indian market smartphone with special interest on Motorola.
dc.language.isoen_US
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGSEM-PR-P16-07-
dc.subjectMarketing
dc.subjectMarket research
dc.subjectSmartphones
dc.titleMarket research to ascertain consumer perception of motorola smartphones and the impact of motorola s past decisions
dc.typeProject Report-PGSEM
dc.pages75p.
Appears in Collections:2016
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