BOSCH in India: emerging strategy

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/9477

DC Field	Value	Language
dc.contributor.advisor	Sinha, Deepak Kumar
dc.contributor.author	Roy, Siddharth
dc.date.accessioned	2017-09-06T11:11:31Z
dc.date.accessioned	2019-03-18T09:16:13Z	-
dc.date.available	2017-09-06T11:11:31Z
dc.date.available	2019-03-18T09:16:13Z	-
dc.date.issued	2016
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/9477
dc.description.abstract	Robert Bosch GmbH, headquartered in Stuttgart Germany, is world leader in automotive technology. Bosch group is also dominantly present in other sectors viz. Industry technology, Energy and Building technology, Consumer goods and Services etc. Bosch Limited, formerly known as MICO, is Bosch group s long harboured subsidiary in India. Over the years since its inception, Bosch Ltd. (India) has faced numerous challenges due to India s political, economic and cultural environment. This paper analyses the main reason for Bosch group to go global in general and strategic importance that India subsidiary holds in specific.
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGPEM-PR-P16-15	-
dc.subject	Strategic management
dc.title	BOSCH in India: emerging strategy
dc.type	Project Report-PGPEM
dc.pages	27p.
Appears in Collections:	2016

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