Digital marketing for Beth kitchen

Abstract

Porus Equipments (P) Ltd. (http://www.kitchenequipments.com) produces Steel and Stainless Steel Modular Kitchens product under the brand Beth (http://www.bethliving.com). Beth has a product range based on the steel and stainless steel material variants and a vast variety of module options. They have started expanding their product range by providing Steel and Stainless Steel wardrobes. The company follows a franchise business model. The franchisee network is growing gradually across the major cities in south India. The steel modular kitchen has unique and distinct advantages of being hygienic, durable, water resistant, washable, fire-proof and pest resistant in comparison with wooden modular kitchens. The designs are contemporary and the price ranges also are comparable. The success of the product depends a lot on informative advertisement and marketing, grabbing the attention of the consumers.