1. IIMB-
  2. Faculty Publications
  3. Working Papers
  4. 1999
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/8059
DC FieldValueLanguage
dc.contributor.authorPrabhu, Ganesh N-
dc.contributor.authorKrishnan, Rishikesha T-
dc.date.accessioned2017-04-21T11:56:05Z-
dc.date.accessioned2019-05-27T08:38:07Z-
dc.date.available2017-04-21T11:56:05Z-
dc.date.available2019-05-27T08:38:07Z-
dc.date.issued1999-
dc.identifier.otherWP_IIMB_136-
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/8059-
dc.description.abstractIn the increasingly competitive environment in India, the development and launch of new products have become an important competitive tool. In a crowded marketplace, there is greater need for differentiation; in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations.-
dc.language.isoen_US-
dc.publisherIndian Institute of Management Bangalore-
dc.relation.ispartofseriesIIMB Working Paper-136-
dc.subjectNew product development-
dc.subjectTwo wheelar companies-
dc.subjectInformation technology/software product development-
dc.titleCreating successful new products: challenges for Indian industry-
dc.typeWorking Paper-
dc.pages21p.-
dc.identifier.accessionE16782; E16541-
Appears in Collections:1999
Files in This Item:
File SizeFormat 
WP_IIMB_136.pdf2.55 MBAdobe PDFView/Open
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.