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  5. 1996

1996 : [144] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 144
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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
1996Estimation of market potential for PVC doors and windows; Reliance Industries Limited-Raghuram, R V N 
1996Finding the market share of Macmillan in the total available market in Calcutta; Macmillan India Limited, Calcutta-Majumdar, Nimai Chandra 
1996Study on factors that influence consumer purchase of health drinks, with specific reference to cadbury's burnvita - A selling and distribution point of view; Cadbury India Limited-Aarthi, R 
1996Pepsodent school operation; Hindustan Lever Limited-Ghosh, Rituparna 
1996Assessing the business potential of accu-lube in the northern region of India; ITW Signode India Limited-Narayanan, R 
1996Business partners - information sharing and communications through lotus notes; Tata Information Systems Limited-Venkatesam, Ravi 
1996Customer satisfaction index surveys; Godrej and Boyce Manufacturing Company-Nair, Sunil C 
1996Identify and study important values which define the current societal thought across different consumer segments, especially with reference to brands; Marketing and Research Group Private Limited, Bangalore-Jassal, Tina 
1996Area mapping and identification of target segment; ANZ Grindlays-Sonowal, Chandan Kumar 
1996Study of the room air-conditioner market in Mumbai and buyer behaviour associated with air conditioners; Godrej - GE Appliances Limited-Sapre, Sachin S. 
1996Event planning and ground research for the marketing event (Vol.1); Exercise in the conceptual development of a colony (Vol.2)-Ghosh, Shubhadarshini 
1996Channel marketing of large systems in the IT industry-Sivakami, S 
1996Comparative study of effectiveness of in-shop vs on-shop merchandising inputs; ITC Limited, Madras-Manohar, M 
1996Impact of line extensions on the brand equity of 'scissors' brand; ITC Limited-Raghavan, J. Narasimha 
1996Study of the market for professional quality signages to design launch and marketing strategy for impulse signage printer - A report; Videocon International Limited-Seema, Singh 
1996Identifying investment opportunities in petrochemicals and plastics; SBI Mutual Fund-Prakash, Rahul 
1996Marketing strategies of mutual funds - current practices and future directions; UTI ICM Bangalore-Jambodekar, Madhusudan V. 
1996Study of the distribution system of coats India Bangalore to its indirect retailers; Coats India-Ramaswamy, Ashwin 
1996Market potential of polymer based applications and framework for coordinating with RDSO; National Organic Chemical Industries Limited-Singh, Tanvir 
1996Strategy for increasing coverage, IDC coverage area east up; Hindustan Lever Limited-Gulati, Anuj 
Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 144
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