Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/5679
Title: Collaboration with science centers as a strategy for enhancing wipro's brand visibility; Wipro, Bangalore
Authors: Subramaniam, L 
Keywords: Science and technology;Brand identity;Science center
Issue Date: 2003
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Summer Project Report;SP.PGP.P3 - 128
URI: http://repository.iimb.ac.in/handle/123456789/5679
Appears in Collections:2003

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