Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/5451
Title: Wireless application software technology arena - a bird's view: Oracle India Private Limited
Authors: Lakshmi, Venkatakrishnan 
Chore, Mangesh 
Venkateswaran, Ramesh 
Keywords: Wireless technology;Market structure;Business opportunities;Banking services
Issue Date: 2002
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGSM-PR-P2-36
Abstract: This project will encompass a study of the Wireless Technology Market Space at large. Focus of this paper, would be the Wireless Application Software Arena. It would cover existing and emerging standards and their relevance specifically in the case of a dynamically evolving technology area such as Mobile Commerce. To give a holistic picture to the paper, we intend to study the current market scenario, existing players and alliances. This paper would give an introduction to the emergence of wireless technology and would go on to explore the various issues and challenges posed by the very nature of this evolving technology. The intent is also to provide a quick reference to the various wireless standards and the emerging trends with respect to the wireless services market. It would give an overview of the current wireless market scenario, the players, alliances and the competitors. This paper would enable the reader to understand the current wireless application market scenario. The wireless services and applications that hold a lot of promise in terms of opportunities for a new business venture would be highlighted. Also this paper covers the Market requirement (in terms of the wireless services/applications) that can be addressed by a new player in the wireless market.
URI: http://repository.iimb.ac.in/handle/123456789/5451
Appears in Collections:2002

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