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Title: Driving innovation at Wipro Technologies
Authors: Seth, Anurag 
Keywords: Business driven innovation;Organizational goals;Reward system;Wipro technologies;Innovation strategy;Market opportunity;Project management
Issue Date: 2001
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGSM-PR-P1-07
Abstract: Structure of the document Chapter 1 Introduction to Business Driven Innovation Chapter 2 Innovation Initiative at Wipro Technologies The Top-Down Approach Chapter 3 An effort towards driving a culture to innovate (Six Sigma project on innovation) The Bottom Up approach
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