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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/5035| Title: | To assess the potential of wrangler in the key account channel and recommend an action plan (Vol.1) and To recommend the price points of tommy hilfiger merchandise by studying customer perception (Vol.2); Wrangler and Tommy Hilfoger | Authors: | Chakraborty, Biplab | Keywords: | Apprel industry;Departmental stores;Marketing research process;Branded products;Customer price perception;Menswear;Womenswear | Issue Date: | 2003 | Series/Report no.: | PGP-Summer Project Report;SP.PGP.P3 - 018 | URI: | http://repository.iimb.ac.in/handle/123456789/5035 |
| Appears in Collections: | 2003 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P3-018v-1.pdf | 6.32 MB | Adobe PDF | View/Open Request a copy |
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