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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/5019| Title: | Customer perception about the RCPL and to find the reasons, which are hindering the growth and make suggestion to solve these problems and also measuring the effectiveness of visibility drive currently being carried out by the company in the Mumbai market; Shaw Wallace Beer Division, Mumbai | Authors: | Gupta, Vikas | Keywords: | Customer perception;Beer segment;Marketing research;Management Problem | Issue Date: | 2003 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.P3-046 | URI: | http://repository.iimb.ac.in/handle/123456789/5019 |
| Appears in Collections: | 2003 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P3-046.pdf | 2.17 MB | Adobe PDF | View/Open Request a copy |
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