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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4962| Title: | Communication strategy analysis : A project to test effectiveness of communication strategy for 3 brands; Wockhardt Pharmaceuticals Limited | Authors: | Kulshrestha, Shard | Keywords: | Communition strategy;Communication method, Visual aid;Brand recall;Pharmaceutical industry | Issue Date: | 2003 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.P1-069 | URI: | http://repository.iimb.ac.in/handle/123456789/4962 |
| Appears in Collections: | 2003 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P3-069.pdf | 849.19 kB | Adobe PDF | View/Open Request a copy |
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