Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/4893
Title: Consumer behaviour and response to promotions in the FMCG Categories; Colgate Palmolive (I) Limited
Authors: Anshu, Goel 
Keywords: Supply chain;Consumer awareness;Consumer behaviour;Pack size strategy
Issue Date: 2002
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Summer Project Report;SP.PGP.P2-009
URI: http://repository.iimb.ac.in/handle/123456789/4893
Appears in Collections:2002

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