Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/4879
Title: Entry strategy to Europe – retail vertical; Wipro Technologies, Chennai
Authors: Murali, P Venkata Srinivasa 
Keywords: Retail market;E-business;Food and drug retailers;Information technology environment;Vendor sub-segment capabilities
Issue Date: 2002
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Summer Project Report;SP.PGP.P2-068
URI: http://repository.iimb.ac.in/handle/123456789/4879
Appears in Collections:2002

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