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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4790| Title: | Strategies to improve the sales of Vijaya ghee in twin cities of Hyderabad and Secunderabad; Andhra Pradesh Dairy Development Co-op Federation Limited, Hyderabad |
| Authors: | Singh, Kiran Kumar |
| Keywords: | Product offering;Packaging;Consumer buying behavior;Pricing;Retailing and distribution capabilities;Marketing strategy;Ghee market;Dairy industry |
| Issue Date: | 2000 |
| Publisher: | Indian Institute of Management Bangalore |
| Series/Report no.: | PGP-Summer Project Report;SP.PGP.P-0102 |
| URI: | http://repository.iimb.ac.in/handle/123456789/4790 |
| Appears in Collections: | 2000 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P-102.pdf | 3.71 MB | Adobe PDF | View/Open Request a copy |
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