Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/4651
Title: | Identifying customer and buyer preferences and trends in two states and Designing the elements of a campaign for 17" B & W T.V's:; BG MTV, Philips India Limited, Pune | Authors: | Venkatesh, S | Keywords: | Customer and buyer;Customer/buyer preference;Sample information;Dealer profile;Customer profile | Issue Date: | 1999 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.N9-138 | URI: | http://repository.iimb.ac.in/handle/123456789/4651 |
Appears in Collections: | 1999 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
N9-138.pdf | 1.69 MB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.