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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4651| Title: | Identifying customer and buyer preferences and trends in two states and Designing the elements of a campaign for 17" B & W T.V's:; BG MTV, Philips India Limited, Pune | Authors: | Venkatesh, S | Keywords: | Customer and buyer;Customer/buyer preference;Sample information;Dealer profile;Customer profile | Issue Date: | 1999 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.N9-138 | URI: | http://repository.iimb.ac.in/handle/123456789/4651 |
| Appears in Collections: | 1999 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| N9-138.pdf | 1.69 MB | Adobe PDF | View/Open Request a copy |
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