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The Digital Institutional Repository of IIM BangaloreThis repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4571| Title: | Coolants - A study of usage and attitude of consumers; Castrol India Limited |
| Authors: | Rastogi, Utpal |
| Keywords: | Corporate strategy;Cooling system;Coolants market;Consumer attitudes;Marketing strategies;Castrol |
| Issue Date: | 1999 |
| Publisher: | Indian Institute of Management Bangalore |
| Series/Report no.: | PGP-Summer Project Report;SP.PGP.N9-103 |
| URI: | http://repository.iimb.ac.in/handle/123456789/4571 |
| Appears in Collections: | 1999 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| N9-103.pdf | 3.2 MB | Adobe PDF | View/Open Request a copy |
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