Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/4547
Title: Persuading LEWF users to upgrade to the usage of tractor distemper in the markets of Punjab and Kerala; Asian Paints
Authors: Zaidi, Akif 
Keywords: Brand study;Marketing problem;Paint industry;Distemper markets
Issue Date: 1998
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Summer Project Report;SP.PGP.N8-147
URI: http://repository.iimb.ac.in/handle/123456789/4547
Appears in Collections:1998

Files in This Item:
File Description SizeFormat 
N8-147.pdf2.46 MBAdobe PDFView/Open    Request a copy
Show full item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.