Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/4539
Title: Gauge the market position of Philips (K40) in retail trade and to devise the pricing and launching strategy for K50 (Silverline) in Calcutta; Philips, Calcutta
Authors: Malik, Amardeep 
Keywords: Consumer electronics;Industrial electronics;Corporate objectives;Market position;New product launching
Issue Date: 1998
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Summer Project Report;SP.PGP.N8-068
URI: http://repository.iimb.ac.in/handle/123456789/4539
Appears in Collections:1998

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