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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/4517| Title: | Assessment of cost benefits of inputting in micros in urban and semi-urban markets vis-a-vis small rural markets (Under 25,000 population) and development of strategies to tap this potential; ITC, Patna. | Authors: | Zutshi, Amit | Keywords: | Market segments;Returns on investment;Cigarette industry;Cost benefits;Distribution and promotion strategies | Issue Date: | 1998 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-Summer Project Report;SP.PGP.N8-148 | URI: | http://repository.iimb.ac.in/handle/123456789/4517 |
| Appears in Collections: | 1998 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| N8-148.pdf | 7 MB | Adobe PDF | View/Open Request a copy |
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