Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/4249
Title: | Impact of web on marketing with specific reference to calsoft's needs; California Software Limited |
Authors: | Thota, Prahalad R |
Keywords: | Distribution channel;Visibility and credibility;Websites;Organizational structure;Marketing;Advertising |
Issue Date: | 1996 |
Publisher: | Indian Institute of Management Bangalore |
Series/Report no.: | PGP-Summer Project Report;SP.PGP.N6-144 |
URI: | http://repository.iimb.ac.in/handle/123456789/4249 |
Appears in Collections: | 1996 |
Files in This Item:
File | Description | Size | Format | |
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N6-144.pdf | 6.95 MB | Adobe PDF | View/Open Request a copy |
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