Post launch strategy for Titan FLIP watches

Abstract

Premium watch segment: The growing purchasing power of the Indian consumer has resulted in a tremendous increase in demand for watches in the premium luxury segment. A rise in family incomes, increased exposure and an increase in the fashion consciousness of the youth have resulted in a tremendous in the market for luxury watches. The premium watch market in India is currently estimated at Rs 200 crores. This is a huge increase when compared to the size of the market 20 years ago that was Rs 20 crores. While the total watch market in the country is growing at 8%, the luxury watch market is growing at a rate of 20%. The luxury brands currently available in India include Rado, Omega, Longines, Corum, Jaeger LeCoultre, Baume & Mercier, Tag Heuer, Christian Dior, Cartier, Technomarine, Italy’s Panerai and Raymond Weil. A brief look at some of these luxury brands will give us a more comprehensive view of the premium watch market in India.