Face off - INTEL vs advanced micro devicess ( AMD)

Abstract

Architectural innovation is defined as innovations that change in the way in which the components of a product are linked together, while leaving the core design concepts (and thus the basic knowledge underlying the components) untouched. It destroys the usefulness of a firm’s architectural knowledge but preserves the usefulness of its knowledge about the product’s components. The distinction between the product as a system and the product as a set of components underscores the idea that successful product development requires two type of knowledge. First, it requires component knowledge, or knowledge about each of the core design concepts and in the way in which they are implemented in a particular component. Second, it requires architectural knowledge or knowledge about the ways in which the components are integrated and linked together into a coherent whole. The distinction between architectural and component knowledge, or between the components themselves and links between them, is a source of insight into the ways in which innovation differ from each other.