Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/3914
Title: Branding strategies for Indian IT companies
Authors: Bose, Ajay 
Devarajan, Deepak 
Keywords: Software industry;Software services value chain;Branding, B2B markets;Software products market;SWOT analysis
Issue Date: 2004
Publisher: Indian Institute of Management Bangalore
Series/Report no.: Contemporary Concerns Study;CCS.PGP.P4-008
URI: http://repository.iimb.ac.in/handle/123456789/3914
Appears in Collections:2004

Files in This Item:
File Description SizeFormat 
P4-008.pdf689.9 kBAdobe PDFView/Open    Request a copy
Show full item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.