Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/123456789/385| Title: | Bharat electronics limited: case on marketing | Authors: | Ramu, S Shiva | Keywords: | Marketing management;Market strategy;Technology and innovation | Issue Date: | 1993 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | IIMB Working Paper-34 | Abstract: | BEL was established in 1954 with an intention of being a leader in defence electronics and other chosen fields. The main mission of the company is to serve the national needs through quality, technology and innovation. In the initial 20 years it tried to diversify its products at its Bangalore complex. In 1970s it. not only diversified the products but also set up two units, one at Ghaziabad and the other at Pune. There was a tremendous expansion from mid-80s when six units were established. Its products were diversified. With a sales of Rs.14 million in 1960-61 it has grown to Rs.7,239 million sales in 1990-91 | URI: | http://repository.iimb.ac.in/handle/123456789/385 |
| Appears in Collections: | 1993 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| wp.iimb.34.pdf | 2.73 MB | Adobe PDF | View/Open |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.