Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/3836
Title: Strategic bundling of products and services
Authors: Bagga, Charan Kamal 
Sakhuja, Manish 
Keywords: Price bundling, production;Optimal strategies;CRP distribution;Retail banking
Issue Date: 2003
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Contemporary Concerns Study;CCS.PGP.P3-053
URI: http://repository.iimb.ac.in/handle/123456789/3836
Appears in Collections:2003

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