Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/3783
Title: Exploring linkages between brand personality and brand loyalty
Authors: Luthra, Amit 
Datta, Gaurav 
Issue Date: 2002
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP-Contemporary Concerns Study;CCS.PGP.P2-036
URI: http://repository.iimb.ac.in/handle/123456789/3783
Appears in Collections:2002

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