Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/3700
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dc.contributor.advisorPrasad, Lakshmanan-
dc.contributor.advisorJha, Mithileshwar-
dc.contributor.authorBlah, Rashmi Jyotien_US
dc.contributor.authorGoswami, Sudeepen_US
dc.date.accessioned2016-03-25T15:21:33Z
dc.date.accessioned2019-05-28T06:05:51Z-
dc.date.available2016-03-25T15:21:33Z
dc.date.available2019-05-28T06:05:51Z-
dc.date.issued2001
dc.identifier.otherCCS_PGP_P1_014-
dc.identifier.urihttp://repository.iimb.ac.in/handle/123456789/3700
dc.language.isoenen_US
dc.publisherIndian Institute of Management Bangaloreen_US
dc.relation.ispartofseriesPGP Contemporary Concerns Study;CCS.PGP.P1-014en_US
dc.subjectCRMen_US
dc.subjectMarket orientationen_US
dc.subjectLife cycle modelen_US
dc.titleConsumer relationship marketing - building brand commitmenten_US
dc.typeCCS Project Report-PGPen_US
Appears in Collections:2001
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